Derek Vargas

How smart technology can make your life better?

7 Ways Technology is Changing the Fitness Industry

It is the era of smart technology that has a great impact on our personal and professional life. Different people use smart technology like cryptocurrency wallet development for different purposes as it can make your life much easier, comfortable, and safe. Although it is expensive to buy some smart tech devices sometimes they can give you long term benefits and helps to reduce the energy cost that can help you to save your money and effort in the long run. 

If you want to know how smart tech makes your life happier and comfortable then here are some benefits of smart technology that can fulfill your needs:

Motivate you to exercise 

There are lots of fitness trackers smart tech devices are available that can help you to keep the track of your fitness routine in an effective manner. So, you can track the number of steps you have taken or the number of calories you have burned just by wearing a smart band that makes your life much easy and also helps you to make a better exercise schedule. 

Give you lots of entertainment choices 

By incorporating smart tech into the system, you can easily access the apps and sites where you can find several ways to entertain yourself. With the help of smart technology, you do not need to come to your home to watch television for entertainment because you can easily access several entertainment services at your smartphone that makes your life easy and comfortable. 

Make your home safer 

With the help of smart tech, you can get higher security of your home and property because the smart security devices allow you to monitor your home even if you are far away from your home. The smart technology can help the police to do their job in an effective and better way and play an important part in boosting the security of your home. The smart security devices have the sensors that can sound out alarms and detect break-ins and it also allows you to smart lock your doors and windows by using your smartphone. 

Reduce energy costs 

The smart technology plays a significant role in reducing the energy cost of your home and allows you to save your lot of money without having much hassle. With the help of smart devices, you can easily turn on and off the lights, and able to monitor your cooling and heating system that helps you to save you from unnecessary stress. The smart technology also helped the small or big organizations to save money on the energy cost in an effective manner and make your life comfortable. 

Helps you to learn better 

The smart technology allows people to fulfil their needs of learning anytime and anywhere they want. The smart technology also helped the people in rural villages to receive high quality education remotely without having any issues. So, there are lots of benefits you can get by adopting smart technology and it can increase the standard of your living in an effective manner. 

Uses And Benefits Of Digital Signage In Retail Marketing

With the advent of technology, there are varieties of technologies used by people. In that way, digital signage helps retail marketing majorly. The digital signage helps you t explore the various things to use digital to entertain, educate, communicate, inform with customers in your stores. And the signage can reveal the new release, sales, products, and service information to consumers. When compared to the other traditional marketing method, using touch screen manufacturer green touch digital signage is very effective choices. And that gives the results instantly. When it takes a retail environment is the most dynamic one, but using digital signage you can easily improve the customer traffic. And also it helps to make a huge production as well. Creating a customer experience is important for retail marketing. It is not a simple one today. That’s why people are considering this digital signage, http://greentouch.com.my/

OGCIO : S for IT attends launching ceremony of Smart@Hong Kong: Our Smart  City Journey Conference

Uses of retail digital signage:

 

Now many of the people are understand the importance of digital signage in retail marketing. This is one of the reasons that digital signage is gaining more popularity. This will make your retail marketing simple and easier. This helps to enforce the branding and makes influence the decision making at a point of sale. There are different ways of digital signage are available so you can choose that based on your retail environment. If you start the retail marketing with digital signage, then it is easier to drive traffic in. getting more customers in your store are a very hard one. And without the marketing tactics, it is even difficult. But, by using the retail digital signage that is having the ability to drive the people into your store automatically. The retail store is faster-growing areas that come with digital signage can easily beat the competitions. And choosing the digital signage for retail is worth and beneficial. 

 

Makes consumer attention by digital signage:

 

Otherwise, increasing purchase decisions is another benefit in retail digital signage. And with the digital signage, it is easier to repurpose social media content and get the audience without any hassles. Even though, quickly you can reach the goal among others. These are good companions for retail marketing. The digital signage is eye-catching and memorable than other choices. By using the, easily improves the digital presence. If you want to gains more sales, then it is the perfect way to use digital signage. This helps to quickly reach the products and service information to consumers. The importance of digital signage in retail marketing is huge so utilize it once and see the positive changes in customer traffic. 

 

And it makes the consumers take the shopping decision instantly. You can change the signage based on your needs. The displays can be changed at a moment notice and automatically by this digital signage. The goal of the many retail stores to get consumers to decide the right way about make a purchase, place an order, and others. As well, the shoppers are known about the sales promotions, store appearance, and other upcoming events, right? The digital signage gives the result in higher over others. 

OGCIO : S for IT attends launching ceremony of Smart@Hong Kong: Our Smart  City Journey Conference

What Is Cinema Noir?

Cinema noir is a cinematographic genre of great relevance in the industry. Like any genre, it has a characteristic aesthetic and narrative. Despite being born in a marked historical context, this genre is still relevant and is present in today’s cinema.

Also known as “black cinema” in Spanish-speaking countries, it was born in the 1940s, a decade marked by the great depression, prohibition, and the Second World War. These themes are generally addressed in these films, so it is quite possible to read the United States’ reality at the time from the cinematographic narrative of this genre.

Cinema noir became a very important artistic influence, impacting even literature, and being a later inspiration in contemporary films such as Sin City (which takes its aesthetic from a graphic novel).

What is cinema noir? These are its characteristics.

Cinema noir has its own aesthetic and narrative characteristics. In the narrative field, these stories tend to have the police and mysterious character lacking happy endings, with unsuccessful love relationships, loaded with doom, fear, betrayal, and lacking of naivety and optimism.

As for aesthetics, the very name indicates it: noir or black cinema has a close relationship with the night. For this reason, most of the action in these movies take place at night time.

To complete the nocturnal aesthetic, cinema noir borrows the traditional technique of chiaroscuro and gloom, with a very narrow influence of German expressionism born at the beginning of the 20th century in arts such as photography, cinema, painting, sculpture, and the architecture. The influence of figures such as Fritz Lang, Robert Siodmak, and Michael Curtiz in the cinema of the 30s allowed directors of noir cinema to capture through lighting techniques the psychological state and the scenographic environment, typical of expressionism.

Other characteristics of cinema noir include the scenery such as alleys, luxury places, apartment buildings, residential hotels, places with fog; characters such as taxi drivers, waiters, the figure of the femme fatale (low necklines, lipstick, dressing rooms, dressers, high heels, gloves), the insightful hero (femme hats, suit, tie) and mysterious characters.

Reference films of cinema noir

To understand what cinema noir is, you have to see it, and this is a list of references that date back to the 40s-50s:

  • Stranger on the third floor
  • The Maltese Falcon
  • This gun for hire
  • Scarlett street
  • The Killers
  • Death of kiss
  • They Live By Night
  • Kiss me deadly
  • Simple blood
  • Lify of the scaffold
  • The third man
  • Out of the past
  • Double Indemnity
  • Touch of Evil
  • Chinatown
  • The Big Sleep

In contemporary cinema, there is also cinema noir, or at least inspired by the genre of the 40s and 50s. Here are some:

  • Pulp fiction
  • Exotic
  • Seven
  • Sin City

An Andalusian Dog and Surreal Cinema

Surrealism is an aesthetic movement that was born in the 1920s. Surrealist philosophy manifests itself in the different arts, including audiovisual media. The present investigation traces the evolution of surrealism in the cinema to explain how it is captured in the film Un PerroAndaluz by Luis Buñuel and how it is reflected in later works.

The research has a theoretical value that will help us better understand the relationship between cinema and surrealism and discern how an artistic movement can be translated into cinema.

It will also allow the reader to clearly distinguish strictly surrealist cinema from cinema influenced by surrealism.

The analysis will be carried out considering the following axes:

  • context, concept, and characteristics of surrealism.
  • Historical context, concept, and cinematographic resources of surrealist cinema.
  • Origin and description of the surreal elements of Un PerroAndaluz • Analysis of the film and its significance.
  • Brief evaluation of the persistence of surrealism in films after Un PerroAndaluz.

The sources consulted are mainly primary. We turned to books and articles online to flesh out the report. We also turn to secondary sources for dissertations and articles to obtain information about surrealist cinema on a more subjective level. On the other hand, we interviewed two professors from the faculty to obtain diversity and richness in research. These are educators who are familiar with the history of cinema and handle technical concepts of audiovisual direction. Their opinions have support and coherence.

This report’s main objective is to test the hypothesis that gave rise to the investigation: An Andalusian Dog is the most representative film of surrealism. We intend that after reading the report, the reader can:

  • Determine what surrealism is and what its characteristics are.
  • Identify the main cinematographic resources of surrealist cinema.
  • Recognize the surreal elements of the film Un PerroAndaluz by Luis Buñuel.
  • Distinguish a surrealist film from a film with surrealist overtones.

Surrealism

Surrealism is based on theories about the irrational and unconscious embodied in art. It is the aesthetic movement that succeeded Dada and is closely linked to it.

Dadaism arises as a manifestation against traditional art that rejects the conventional forms of its production in its most extreme expression.

Surrealism was officially born in Paris, France in 1924 with the publication of the Surrealist Manifesto of André Breton, who was a poet and critic who, at the end of the First World War, began to look for new ways of knowing the man as a whole; proposing an approach that moved away from realism and reason, the forces that governed society at that time.

Breton wanted to understand the human mind at its deepest level. To do so, he studied Freud’s theories, and they formulated his hypotheses. He found that only through unconscious reactions, the mind is capable of releasing its irrational truths. Humans can better understand the mind’s machinations while decreasing its level of complexity, that is, the less rational control it exercises over thought. From these premises, Breton theorized that psychoanalysis could be approached as a method of artistic creation.

The human mind is constantly trying to link thoughts together and make sense of them. When thoughts escape rational control, the mind builds fragments of objects and experiences that we once lived or wish to live. They are manifested through dreams and fantasies that couple incompatible variables in reality.…